Quark adopts new emblem and identity
DTP giant Quark has unveiled an impressive new emblem and visual identity that the organization states shows that it “is bouncing forward to return of creative communications”.
“Quark has gone through a significant transformation to get more open and customer-focused, and there exists a focused vision to choose our new attitude,” stated acting president Linda Chase.
“We now supply the tools to convey your innermost creativeness, develop a brand for the business, interact perfectly into a common goal, or assist you to sell your products. Lots of people don’t realize just how much we’ve evolved. Our new emblem and brand will project the value of this transformation to the community all over the world.Inches
“Our new emblem is among the most articulate indicating the brand new Quark, and that i feel proud to possess brought they that labored onto it,Inches stated Susan Friedman, senior v . p . of proper relations at Quark.
“It’s an optimistic manifestation of change which has re-energized our staff and caught the interest in our customers and partners, who realize that Quark is devoted to relationships built on trust and mutual goals. There is a positive energy with this customers at this time, and they’re shaping where the corporation goes, and just how we’ll make it happen.Inches
New identity system
The brand new emblem is a mix of pure geometric forms that implies a stylized “Q” inside a vibrant eco-friendly that evokes energy and vitality.
“It’s fresh, inviting, and open,” stated Glen Turpin, Quark’s director of corporate communications.
“It’s significantly not the same as our old emblem. That is why it’s the right symbol for that new Quark. We have altered dramatically. Like our new emblem, once people catch a peek at who we’re today where we’re going, we’ll not be possible to disregard.Inches
The emblem was created by SicolaMartin, a division of Youthful & Rubicam Brands. “This actually was an amazing chance for all of us, being an agency. Our company specializes in high-tech clients, so usually we’re carrying out work that talks to IT professionals. To get at really target designers, art company directors, and inventive professionals would be a really fun challenge for all of us,Inches stated Steve Martin, senior v . p . and executive creative director at SicolaMartin.
“Not that, but to achieve the freedom to re-brand this type of well-known company as Quark – and to produce a new emblem on their behalf, too? I was excited.”
Meant for the launch of Quark’s new brand identity, Pantone has dubbed PANTONE 368 as “Quark Eco-friendly.”
Based on Leatrice Eiseman, executive director from the Pantone Color Institute, famous colour psychiatrist, and author of 5 books on colour: “PANTONE 368 was the right option for a cutting-edge company for example Quark. This yellow eco-friendly, symbolic of growth, is invigorating and revitalizing, and breathes new existence right into a brand, additionally to drawing focus on it. By embracing this color because of its new emblem, Quark is giving its customers the connotation from the ongoing development of ideas and ideas, which is around the fringe of technology.Inches
“The eco-friendly just came to exist. I had been searching for something which would take Quark inside a brand-new direction – a color which was friendly and welcoming, but would also help much Quark get noticed. We would have liked to assist Quark get out of the visual ‘sea of sameness’ that protuberances together a lot of corporate software companies,” stated Chris Wood, creative director at SicolaMartin and designer from the new Quark emblem.
“It actually was an evolution. The greater I performed using the eco-friendly, the greater it found represent a lot of things that Quark went through: rejuvenation, growth, and rebirth. It simply appeared to create sense.”
Quark Product Architect Dan Logan is going to be talking about XPress 7. solely in the Macworld Conference 2005. Spaces are very limited, so it’s highly suggested that places are booked well ahead of time. Other Conference loudspeakers include David Pogue on Mac OS X, Deke McClelland on Adobe Illustrator, and Andy Ihnatko on iLife and and OS X.