DICE: Battlefield 4 Disater Launch Damaged Player Trust, “Won’t Be Repeated As We’ve Changed The Way We Work”
Battlefield 4 launch was a disaster, all thanks to the technical problems and DICE lost many loyal fans and reputation of the company took a massive hit. But DICE has not yet given up and has made their intention clear to win back gamers they lost with the launch of Battlefield 4.
Speaking to our friend at GameSpot, DICE LA Producer David Sirland said: “I can absolutely say that we lost [player] trust in the game’s launch and the early parts of the year,”
“We still probably have a lot of players who won’t trust us to deliver a stable launch or a stable game.
“I think we have to earn that back. That’s why I’m here. That’s my end goal. I want to earn our trust back and I want to make them happy and like Battlefield again.
“I don’t want to say anything because I want to do. I want them to look at what we’re doing and what we are going to do and that would be my answer. I think we have to do things to get them to trust us, not say things to get them to trust us. Show by doing.
“I am certain that [Battlefield 4’s troubled launch] won’t be repeated because we’ve changed the way we work.”
The damage Battlefield 4 had on Battlefield franchise was a massive one, Visceral Games, developer behind upcoming Battlefield title, Battlefield: Hardline was forced to issue a press statement that they have put a lot of resource into ensuring that Battlefield: Hardline will work at launch.